Scotch whisky Downturn

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Year over year across the last two years, the global sales of Scotch whisky appear to have declined by 11.9 % x 2 = 23.8%” compounded to around = 25%

Not good I’m sure you will agree, but not surprising either, because Sotch as A World wide Brand has “Ruled the Roost” for most of my life …….Don’t forget 55 years in the business !!

Times are changing, attitudes will have to change ….. ¬†Entrenched positions will have to change, or be blown away .

It is inevitable, Society itself is changing rapidly, and we in the drinks business must respond rapidly.

// John






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