People who think that sales of Scotch Whisky will rise for ever are completely deluded.
In my lifetime in the business (now 55 years), I have seen more ups and downs than most of todays Industry leaders.
In fact most of them were probably never born when previous “Shit hit the fan”.
Therefore I find it very disappointing to have to listen to the “Crap” from guys with no background in the Industry when they
expound on matters with which they know absolutely about.